Corona, Kellen Winslow can hear you

Creating a brand is about putting consistent images and emotions into the minds of consumers. I was reading an AP article about Chad Johnson and Kellen Winslow at the Pro Bowl in Hawaii when I stumbled across this awesome indicator of strong branding.

Kellen Winslow was quoted about enjoying his week in Hawaii. "Anyone would want to be out here. It's like a Corona commercial."

It's like a Corona commercial. Ten years ago, a player in the same position, Shannon Sharpe for example, may have said, "Anyone would want to be out here. It's beautiful and relaxing."

Corona has successfuly communicated its brand. Now, when people see a relaxing beach, they think Corona.