Free Taxi Rides

California has restricted credit card promotions on public university campuses. Chase has developed implemented a plan to get around this ban in San Francisco by partnering with a taxi company to offer free rides to college students. While riding in the taxi the college students listen to recorded advertisements for the Plus One Visa card service. Now I’m sure there is no college student out there that would turn down a free taxi ride even it it meant they had to listen to some type of recorded advertisement, but I’m curious as to how effective this method really is. How much attention are they going to be paying to the recorded advertisement? Will the impact of this campaign outweigh the cost of all the free taxi rides? While it’s an interesting idea, I’m skeptical about how well it will actually work.