Corona, Kellen Winslow can hear you

Creating a brand is about putting consistent images and emotions into the minds of consumers. I was reading an AP article about Chad Johnson and Kellen Winslow at the Pro Bowl in Hawaii when I stumbled across this awesome indicator of strong branding.

Kellen Winslow was quoted about enjoying his week in Hawaii. "Anyone would want to be out here. It's like a Corona commercial."

It's like a Corona commercial. Ten years ago, a player in the same position, Shannon Sharpe for example, may have said, "Anyone would want to be out here. It's beautiful and relaxing."

Corona has successfuly communicated its brand. Now, when people see a relaxing beach, they think Corona.

Free Taxi Rides

California has restricted credit card promotions on public university campuses. Chase has developed implemented a plan to get around this ban in San Francisco by partnering with a taxi company to offer free rides to college students. While riding in the taxi the college students listen to recorded advertisements for the Plus One Visa card service. Now I’m sure there is no college student out there that would turn down a free taxi ride even it it meant they had to listen to some type of recorded advertisement, but I’m curious as to how effective this method really is. How much attention are they going to be paying to the recorded advertisement? Will the impact of this campaign outweigh the cost of all the free taxi rides? While it’s an interesting idea, I’m skeptical about how well it will actually work.