Corona, Kellen Winslow can hear you

Creating a brand is about putting consistent images and emotions into the minds of consumers. I was reading an AP article about Chad Johnson and Kellen Winslow at the Pro Bowl in Hawaii when I stumbled across this awesome indicator of strong branding.

Kellen Winslow was quoted about enjoying his week in Hawaii. "Anyone would want to be out here. It's like a Corona commercial."

It's like a Corona commercial. Ten years ago, a player in the same position, Shannon Sharpe for example, may have said, "Anyone would want to be out here. It's beautiful and relaxing."

Corona has successfuly communicated its brand. Now, when people see a relaxing beach, they think Corona.

Sirius Strategic Flaw?

Sirius Satellite Radio has been running a commercial that caught my attention, but perhaps for the wrong reason. The TV spot features music storage and playing devices such as CDs, a juke box, and iPods. They all lead up to a portable Sirius radio, and I guess the idea behind the commercial is that Sirius is the next in line for the constantly changing world of listening to music.

Here’s the potential problem. The most attention-getting and amusing part of the commercial is a segment of about 5 seconds of iPods falling into each other like dominoes. The visual effect is very cool and, if anything, it made me like iPods for a moment. And I am not an iPod guy.

So although the point may be that all these devices are giving way to Sirius, maybe they should have considered branding themselves at the most appealing moment of the commercial.

Or… maybe not. After all. It caught my attention.