Sirius Strategic Flaw?

Sirius Satellite Radio has been running a commercial that caught my attention, but perhaps for the wrong reason. The TV spot features music storage and playing devices such as CDs, a juke box, and iPods. They all lead up to a portable Sirius radio, and I guess the idea behind the commercial is that Sirius is the next in line for the constantly changing world of listening to music.

Here’s the potential problem. The most attention-getting and amusing part of the commercial is a segment of about 5 seconds of iPods falling into each other like dominoes. The visual effect is very cool and, if anything, it made me like iPods for a moment. And I am not an iPod guy.

So although the point may be that all these devices are giving way to Sirius, maybe they should have considered branding themselves at the most appealing moment of the commercial.

Or… maybe not. After all. It caught my attention.

Messin' with Target Audiences

Perhaps the most important thing a company can do is to fully understand who their customers are. Having seen the "Messin' with Sasquatch" campaign commercials, Jack Link's seems to have a pretty strong understanding of who they are targeting and what they would emotionally connect to.

I love these commercials, so maybe in some way, I’m being targeted. Good advertising can do customers a service. These made me laugh. Now if Jack Link’s Beef Jerky is lucky, I’ll hit up a store later.

See the commercials here. http://www.messinwithsasquatch.com/